Rotary has had a major overhaul in the last few years concentrating on improving style, service and value. The firm was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Rotary is still owned by the Dreyfuss Group.

Rotary timepieces are now sold in over 65 countries throughout the world. Rotary specialises in designing affordably stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches.

Rotary watches won Watch Brand of the Year at the Retail Jeweller UK Awards 2019. “We are thrilled to win this prestigious award and are so pleased the public have recognised our renewed focus on product, consumer service and sales.” Peter McKenna, CEO, Rotary Watches.